How Can I Start My Own Waxing Buisness From Home

UTDT Seminar: Strategic Marketing in the digital age. Amazon Case

How To Start My Own Waxing Buisness

Seminar on systems to interact with customers (CRM)

How to get an idea of \u200b\u200bwhen a video has a considerable amount of views on youtube, I pass the most viewed videos from the network there.

The music and humor, as seen
It is interesting that 6 of the 10 most viewed videos in YouTube history are singers, 2 comedians, and 2 babies.


(to May 16, 2010)

Place 1: The most watched Youtube history with 205,830,267 views is the video of the singer Lady Gaga, "Bad romance" http://www
.youtube.com / watch? v = qrO4YZeyl0I



Position 2: He continues to 190,498,617 views, a home video of two brothers: Charlie Bit My Finger - again!
http://www.youtube.com/watch?v=_OBlgSz8sSM



Position 3: Evolution of Dace with views
143,532,969 http://www. youtube.com / watch? v = dMH0bHeiRNg




Position 4: The video of singer Justin Bieber 140,863,119 with views
http://www.youtube.com/ watch? v = kffacxfA7G4



Position 5: The video for Pitbull "I You Want Me" with 120,697,874 views
http://www.youtube.com/watch?v=E2tMV96xULk



Position 6: The video of laughing baby: Hahaha with views
http://www.youtube.com/watch?v=5P6UU6m3cqk 119,843,419



Seat 7: The video Miley Cyrus - "7 Things" with 118,735,107
http://www.youtube.com/watch?v=Hr0Wv5DJhuk views




Station 8: the Miley Cyrus video "Party In The USA" with 119,167,692
http://www.youtube.com/watch?v=M11SvDtPBhA
views
Position 9: The video of comedian Jeff Dunham "Achmed the Dead Terrorist" with 112,144,022 views
http://www.youtube.com/watch?v=1uwOL4rB-go

Since

10: another video of singer Lady Gaga "Just Dance" with 110,461,377
http://www.youtube.com/watch?v=2Abk1jAONjw views




One of the most watched and most popular last week was Greyson Chance, only 12 years, playing piano and singing "Paparazzi" by Lady Gaga at school, achieving reach 14,586,510. that led him to make his performance at the famous talk show of Ellen Degeneres.

Link to the interview and performance in the program: http://www.youtube.com/watch?v=4oCkedzuwBk




Greyson Video Link of Chance in school: http : / / www.youtube.com/watch?v=bxDlC7YV5is


Last year the original video of Susan Boyle on Britains got Talent 2009 program, which was the most popular, did not exceed 100 million.
Link: http://www.youtube.com/watch?v=9lp0IWv8QZY


To see the most watched in history updated in real time to visit:
http://www.youtube.com/videos? lg = EN & s = mp & t = a

Kułaga Iwona Zabrze

Participate in the Survey of Relationship Marketing: Relationship with Customers and Suppliers

Online Marketing Seminar Overview Day by Susan Silberberg

the End:
- Who is the other? (D. Medinaceli - Owner @ Ker Group)
- From target to Interest (P. Tomasini - Regional Marketing & Content Director @ Mixplay)
- Niche Audiences (M. Cisneros - VP of Sales @ Smowtion)

• Advertising Agency to
  Communication Agency, which includes advertising
  -made by people in graphic design and communications but also has general culture for global clients.
  - With the flexibility to integrate traditional advertising (notice in a journal) more strategy
  
  Online
• The global trend of digital advertising is very strong however in Argentina still not used to pay despite the price convenience, eg, 1 page printed in the Newspaper $ 100,000 reached 400,000 people vs 1 month banner custa kid around USD 30,000 and reaches 1 million people per day.
  
  
• Harnessing technology platform like Amazon, the largest library of books and records of the world sells other things than most business is the sale of books and records.
  
• Agencies must get into the mud, understand, and "chase" the user is mobile, it is necessary to translate the message it conveys.
  
  
• There are different online marketing strategies, recommended ALL TEST, explore exploring mistake but who is the consumer, where it is, in what format, etc. 1 strategy and focusing on agency-client-consumer.
  
  
• 
  
  Ker Group - SME Agency
  - with specialists in Design and Communication with general culture, necessary for this work
  - Designers routed a Twitter profile or create a Facebook group and have general culture improves the results of the work performed.
  
  
• A girl has a higher waist Agency to respond to needs that a big name.
  
  
• The Agency should be Integrated (Digital and Graphic), changing the Marketing axis to talk to talk to Human Resources.
  
• is not a bannerciti, a little room, paying little ... try to see what the consumer in each case, follow it, what to do with the media, for example whole advertising while driving or talking on a cellphone.
  
  
• General rule: almost no one invests in learning more about who the other, eg. If someone reads q Security Matters offer baby stroller for traveling in the car.
  
• is said to be the Advisor at any time, leaving only the client ever.
  
  
• Remember that the client is mobile and can understand different things at different times.
  
  
• For the One to One Marketing is both (client and agency) should invest!
  
  
• how to pay respect to the monitoring of behaviorism, it comes to investing in arm 1 cluster, approx 5K USD plus a variable CPM (cost per impression). Clarifies that the CPC (Cost per Clik) \u200b\u200bpositions the brand in the mind of what you see (top of mind).
  
• One challenge is the sale of digital content.

12.15 hs. Business Strategies
- Users.com (M. Lederkremer - Editorial Director @ RedUsers)

• The Agency should be Integral versus Digital or Print, changing the focus of talk Marketing to speak with Human Resources Network
  
• Users provides for the "death of paper" and announced that it has 1 million Monthly Page View the site but the online business Reuser.com still gives no gain, since people access free content such as music, Clarin, etc. It is difficult to sell content! Someone will give it free!
  
• legal fight piracy is impossible in Peer to Peer networks ranging from computers to computers and provide Internet content, "it makes no sense to fight pirtería if not see what the next business model
  
• A Although residence time in media is:
  - 38% Internet
  - 8% Daily (traditional media)
• budgets companies are:
  - Internet
  8% - 20% Daily (traditional media)
  
  This is despite that the costs are:
  - 1 page Clarín $ 100,000 for 400,000
  distributions - 1 banner boy all month USD 30,000 to 1 million pcs / day
  
  
• Models to monetize editorial content:
  
  1. Free content with advertisers paying
  2. Micropayments: buy notes such as "How to create your community in Facebook for $ 0.10 * 1 million readers
  3. Monthly subscription receivable reading Newspaper USD 15/month for access to limited versions of the company.
  4.
  platforms of Amazon Kindle 2-$ 250 3G connection outside world: Amazon made agreements with the world - the book you want q in 45 seconds at $ 10 / book
  - With Ibook not lose focus as with all other connections in addition to what you want to read
  - With Iphone with 2 or 3 USD / program up to Upstore Apple Itunes. There are over 100,000 programs for Iphone, all phones are making applications!.
  - Sell content to a mobile platform
  
  
  - 8 attributes to focus on to sell digital content according to Kevin:
  1. Immediacy
  2.
  customization 3. Interpretation (eg Linux gives free but charges software manuals, training, etc. It is 1 excellent deal!)
  4. Authenticity (prefer to pay lic and not copies)
  5. Total accessibility (choose the one I want at some point)
  6. Materiality (go see Madonna, chat with the author but the book give away)
  7. Participating in 1 show
  8. Found: selected, edited, this is what you should (are the new intermediarois to continue making money!)
  
  

Secretaries and Business (AM Richard - General Manager @ Group SYN)

• 11 years dedicated to events, seminars and public sales for secretaries, floated the Paper Guide SOS Mom Guide based on the Secretariat.
  - Ex Paper industry.
  - Arg NLetter with 60,000 subscriptions and 20,000 Chile.
  - Sales Advertising Business Model.
  - They stopped making the paper journal.
  - were left to face cycles (a lot of work for little income.)
  - They got a lot on the Online.
  
  
• Evolution:
  - 2005: It was the right hand of the executive secretary (paper guide)
  or-2008: apply the same to another segment, eg. Moms
  - 2009: Changing mission: Standards + communities + NO Online focus
  paper - 2010: 3 projects in operation are being revised
  business model not only to rethink the format but the business model (how will I collect what I sell)!
  
  Product Guide
  role Business Model: Free Us Product expensive public row + able to increase the base price limited
  Problem: most expensive product
  
  Product: Focus
  Oline User Guide: how you can ask the system working and sist
  weapon you presuppose to prov X 3 'combo that task pa, pa ask you all presuppose adm. And every secretary scores points by validating / duplicate vendor
  Business Model: The system can ask budget X prov. in 3 minutes.

• They turned the business model: if 1 1 Event secretary makes the prov Sist select all and tell them all to take action to offer. Ie do not sell more events but qualified contacts who are in need of someone at the right time!
  - is an unlimited growth model that rewards loyalty with which the allocation of the cost is placed on the user.
  - plus the time saving benefits for secretaries, they earn points and prizes
  - with frequency of visits to the site to learn and to work
  - A model of selling
  Leads - try to identify recurring guests
  - Training 
  is with Webinars sold separately with a small fee associated with 1
   permanent training system with testing or not, video and giving copies of annual certification
  - Conversion to Role Model Subscribers
  Training Webinar - From Model Sales Charge Charge for 1 year associated with the sale by seminar
  banking system - have the database of interested (use Epexo years)
  - also working with Adwords and SEO Desecretarias.com secretariasonline.com distributed magazine or seminars at both competitors become allies. For example, others who have webinars want them to distribute their seminars
  - So + competitors wider geography
  allies - Discontinue the paper guide
  
• New paradigm:
  1. 1 Mom takes a lot of info for different ages of their children
  2. With 1 Search Tools locate the desired info. Segments the info according to the profile that is achieved and is showing you 1 combo f service (your interest)
  3. If the mother reads Safety offers a seat for the baby to the car or in f (user wants) vs. the user-invasive
  4. pay for the entire roll vs. pay for specific segments of the database eg: issues of pregnancy and not the entire strip ...
  5. Start with the head of the user who is searching the Internet
  6. Give it a spin to pay
  7. I do I find the customer at the right time rather than invade my message
  8. Try it guys and if it works projects after measuring scale with all the tools there to measure
  
  
  

Iplan (P. Casal - Marketing and Comunications Director @ Iplan)

Digital Marketing Strategy implemented in company (IPLAN)

• 
  Phase 1-3 months - Portal and new image
  - New technology:
  - old SME portal serv informative interactive, multi-asset oline (web 2.0). Cli 13,000 companies, 6,800 visits month. Did not reach the client to re-visit in the month
  - Marketing on search engines, content networks.
  
  
• 
  Phase 2 - Integ with CRM and other platforms integrate pa
  Portal - Banners to other sites that generate traffic networks
  - Client-branding between KB
  campaigns - Landing page for each product
  - Unification
  access
• End Phase 2: Research market to develop a new site, studied sites trataronde technologies and the best thing was to copy each.
  - p Site Usability Study to see how climate sailed the current site, what they liked best, made Focus Group.
  - Changed the CONTENTS & product: the cli choose when to read the product, interfacing, testing, generate traffic or invest in digital media
  - Accessibility: Website with high self-management. Rows executive at
  Portal - Web 2.0 Transaction
  
• 
  Phase 3 - Re-engineering of the site with more usable, comfortable +
  - CMS: q every sector of the company to raise its info
  - Shopping Cart
  - Ft
  electronic -
  Youtube Channel - Check cta cte
  - More details products and services: clients write how they did on the site
  - Generating traffic via E-mail Marketing and SEM-SEO.

Results 1 year:
- from 6,000 to 20,000 hits.
- receive 60,000 to 70,000 visits per month
- remain 4 '
- 180,000 people visit the site per month

15.00 hs.
channel planning
- positioning and visibility Social Networking (L. Amarante - Co founder @ Online Marketing Latam)
- Beyond the Banner (C. Maltagliatti - Solution Sales Specialist @ Microsoft )

There

• a paradigm shift in the Communication Channel Strategy - Positioning and visibility in Social Media:

- Today users involved the creation and distribution of the message. Users are generally more experienced and want to exchange information and expertise with others in social networks.
- Markets are conversations and we are part of those discussions, we must know what they say about us.
- We know how to inform people how to access information and things beyond the search engines to ask people, access to connect with these people via social networks, forums Network, etc. Eg Twitter wondered how I can make 1 OL survey and less than 5 minutes I received many responses (my network answered me! - My Network eg Yahoo Answer , Linkedin to ask questions where others besides mine Networks me answer).

• Use questions to an expert brokered by my contacts. I use Skype if connected, or specialists to support me get to my contacts.
  
• 2009 in USA studies show that traffic referred by Social Media has more impact than searchers (traditional). This shows the trend!
  
• A study by Nielsen USA-February 2010 shows the growth of Social Networks in the U.S. and Latam measured in number of active users on Facebook and time interacting in these networks:
  "The global audience grew 30% (UAS) are millions of people!
  - users begin to interact with brands.
  
• There is an opportunity to get our message to the social networks where users interact with brands, but you should target and how to reach the target audience from understanding how the user relates to the brand.
  
• Today there are more people watching what others do, the more the level of content contributors. We know what actions about which groups ethereal about what genres are doing
  
• are marked presence of women in social media.
  
• The women take over for Smartphone using twitter or facebook. So women are very active in the Social Networks Developing
  
• social games that integrate geolocation, games and applications that integrate geographic location is an opportunity to be present with brands.
  
• increasingly large social networks integrate geolocation behaviors. For example you take cell reaches 1 coffee here, which will give you the 2nd coffee.
  
• Evolution of Social Media:
  - The blog is the oldest social environment.
  - UGC: user-generated content, such user uploads videos to YouTube.
  - To practice for microblogging on the Web Sites.
  - Email-marketing and distribution components of socialization. Importance
  
• integrate with Twitter TV eg. Pettinato on Facebook I'm on all sides, or Integration Plan with 360 ° approach.
  
• importance of having a Social Media Marketing Plan
  - that generate engagement, which the user is made FAN, follow us and you tell others ej.Falabella or 1 Garbarino give value to those who follow and recommended.
  - Understanding the context of the message where we
  - Knowing our viralizar networks with different levels 2 and 3 °
  - Do not repeat the same message in all media
  - Have Strategy + Planning + Execution
  - Having a Social Marketing practice, optimized for social media (SEM-SEO social media) are methods for generating conversations about our company and the relay.
  - Increase linkeabilidad referred to a white paper to make labeling simple for people to include us in their links eg. Delicious, Wiggles, etc.
  
• we do to integrate?
  - Mush-up integrated with other
  - FAN PAGE: Starbucks own community as to improve service
  - Start our Corporate Blog to communicate
  - Advertising Formats Plataforama + + Pricing + Model Metrics
  games ( Advergames ) 
  the Twitter platform which has now developed to promote advertising
   Google ads to advertise in Social Networks.
  - RRR (English initials Outreach, Relationships and Relevance) to assess where and how often patterns.
  - Integrate content-segmentation-interaction and social inclusion in the graph.
  - Engagement Adds. User:
  - Watch the ad.
  - See the announcement at a social context: if another user likes.
  - Go into your activity feed the impression of what others uss.
  
• Increasingly, companies make more use of media and social networks. Qty first users, Twitter and Facebook

Ms. Susana Silberberg
MBA Graduate @ UTDT
Founder and CEO of Susana Silberberg & Asociados
Author of Value Express Business Technology