UTDT Seminar: Strategic Marketing in the digital age. Amazon Case
do I mean by seasonal demand for keywords? Monday, May 31, 2010
How Can I Start My Own Waxing Buisness From Home
There are months in the year in which certain activities or events can increase both the number of visits to a site and demand for certain phrases or keywords in the search engines.
This creates an interesting opportunity for those sites that sell online advertising and need to attract as much traffic as possible.
The opportunity is greater in cases where the official site of the organization or company that should provide more complete information about the event, no has a good natural search engine positioning (no work for SEO , and often do not know what it is).
scenario
The site Maure Inmobiliaria has, since 2007, with a special section on Art, Design and Decoration , where he will report on news and events taking place in the city of Buenos Aires and are related to those areas.
the weekend of May 22, 2010 was the 10th edition of La Feria Puro Diseño at La Rural. A few weeks before the event, people interested in the fair, begins to search (Google, Yahoo, MSN, etc.) With different objectives: to see the date exact exposure times, the amount of entries, exhibitors, address, map of the event, etc. For
Maure, Art section has no advertising and that the main objective is to provide an additional service to inform customers and users on topics that are related to the decorating department. What we noted was that basic information about the event (dates, times, location map and link to official website), we achieved a considerable increase in traffic of the page, reaching a 125% increase over the average visits that section of the site.
The following charts illustrate the increase in traffic of that section due to seasonality.
(A graph belongs to the Google Analytics and other service provider called Statcounter.)
This creates an interesting opportunity for those sites that sell online advertising and need to attract as much traffic as possible.
The opportunity is greater in cases where the official site of the organization or company that should provide more complete information about the event, no has a good natural search engine positioning (no work for SEO , and often do not know what it is).
scenario
The site Maure Inmobiliaria has, since 2007, with a special section on Art, Design and Decoration , where he will report on news and events taking place in the city of Buenos Aires and are related to those areas.
the weekend of May 22, 2010 was the 10th edition of La Feria Puro Diseño at La Rural. A few weeks before the event, people interested in the fair, begins to search (Google, Yahoo, MSN, etc.) With different objectives: to see the date exact exposure times, the amount of entries, exhibitors, address, map of the event, etc. For
Maure, Art section has no advertising and that the main objective is to provide an additional service to inform customers and users on topics that are related to the decorating department. What we noted was that basic information about the event (dates, times, location map and link to official website), we achieved a considerable increase in traffic of the page, reaching a 125% increase over the average visits that section of the site.
The following charts illustrate the increase in traffic of that section due to seasonality.
(A graph belongs to the Google Analytics and other service provider called Statcounter.)
Note: All received increased traffic section is attributed solely to onpage SEO tasks for this case.
strategies and actions to take advantage of seasonal
1 - Web Analytics: is important to detect seasonal keywords that I can use on site or a particular section of the site. This is done by analyzing and comparing statistics on a regular visitors using Google Analytics or similar tools and being informed about events and developments that relate to the market where the company operates.
2 - On Page SEO : is necessary to gradually modify the Title Tag (the title of the page you see in Internet Explorer) and the Description Tag on the seasonal period with the corresponding keywords. The same thing we do with the content of the page that provides information about the event updated with relevant information.
3 - Off Page SEO : Report on other sites and social networks that the company has information about the event trying to get external links.
4 - E-mailing : If the company has a database of registered customers (who once requested to receive such updates) and have a Newsletter, you can include the link that corresponds to the section of the site which provides information on the event, which will provide even more web traffic.
5 - Online Advertising : where conduct is justified, Adwords campaigns with those keywords. Clearly, this action only applies to sites where the core business is the sale of online advertising.
Keep in mind that in times of seasonal price increases significantly keywords and may not be as profitable campaign. For that reason those companies that manage the increased traffic through natural position (no sponsored advertising links) will achieve a greater ROI on their actions.
Some events that generate seasonal
Christmas, Easter, Epiphany, New Year's Day, Father's Day, Children's Day, Mother's Day, Valentine's Day, Halloween, etc..
Others: Events, fairs and exhibitions held every year.
ideal for this particular year: the World Cup and everything related to the bicentennial.
Ms. Maria Soledad Balayan
Graduate degree in Economics Business @ UTDT
founding member of the Di Tella Marketing Club
Director of Marketing and Systems Maure Inmobiliaria
Author of Online Marketing chapter of the book Business Technology Value Express .
Sunday, May 16, 2010
How To Start My Own Waxing Buisness
Seminar on systems to interact with customers (CRM)
How to get an idea of \u200b\u200bwhen a video has a considerable amount of views on youtube, I pass the most viewed videos from the network there.
The music and humor, as seen
It is interesting that 6 of the 10 most viewed videos in YouTube history are singers, 2 comedians, and 2 babies.
(to May 16, 2010)
Place 1: The most watched Youtube history with 205,830,267 views is the video of the singer Lady Gaga, "Bad romance" http://www
.youtube.com / watch? v = qrO4YZeyl0I
Position 2: He continues to 190,498,617 views, a home video of two brothers: Charlie Bit My Finger - again!
http://www.youtube.com/watch?v=_OBlgSz8sSM
Position 3: Evolution of Dace with views
143,532,969 http://www. youtube.com / watch? v = dMH0bHeiRNg
Position 4: The video of singer Justin Bieber 140,863,119 with views
http://www.youtube.com/ watch? v = kffacxfA7G4
Position 5: The video for Pitbull "I You Want Me" with 120,697,874 views
http://www.youtube.com/watch?v=E2tMV96xULk
Position 6: The video of laughing baby: Hahaha with views
http://www.youtube.com/watch?v=5P6UU6m3cqk 119,843,419
Seat 7: The video Miley Cyrus - "7 Things" with 118,735,107
http://www.youtube.com/watch?v=Hr0Wv5DJhuk views
Station 8: the Miley Cyrus video "Party In The USA" with 119,167,692
http://www.youtube.com/watch?v=M11SvDtPBhA
views
Position 9: The video of comedian Jeff Dunham "Achmed the Dead Terrorist" with 112,144,022 views
http://www.youtube.com/watch?v=1uwOL4rB-go
Since
10: another video of singer Lady Gaga "Just Dance" with 110,461,377
http://www.youtube.com/watch?v=2Abk1jAONjw views
One of the most watched and most popular last week was Greyson Chance, only 12 years, playing piano and singing "Paparazzi" by Lady Gaga at school, achieving reach 14,586,510. that led him to make his performance at the famous talk show of Ellen Degeneres.
Link to the interview and performance in the program: http://www.youtube.com/watch?v=4oCkedzuwBk
Greyson Video Link of Chance in school: http : / / www.youtube.com/watch?v=bxDlC7YV5is
Last year the original video of Susan Boyle on Britains got Talent 2009 program, which was the most popular, did not exceed 100 million.
Link: http://www.youtube.com/watch?v=9lp0IWv8QZY
To see the most watched in history updated in real time to visit:
http://www.youtube.com/videos? lg = EN & s = mp & t = a
How to get an idea of \u200b\u200bwhen a video has a considerable amount of views on youtube, I pass the most viewed videos from the network there.
The music and humor, as seen
It is interesting that 6 of the 10 most viewed videos in YouTube history are singers, 2 comedians, and 2 babies.
(to May 16, 2010)
Place 1: The most watched Youtube history with 205,830,267 views is the video of the singer Lady Gaga, "Bad romance" http://www
.youtube.com / watch? v = qrO4YZeyl0I
Position 2: He continues to 190,498,617 views, a home video of two brothers: Charlie Bit My Finger - again!
http://www.youtube.com/watch?v=_OBlgSz8sSM
Position 3: Evolution of Dace with views
143,532,969 http://www. youtube.com / watch? v = dMH0bHeiRNg
Position 4: The video of singer Justin Bieber 140,863,119 with views
http://www.youtube.com/ watch? v = kffacxfA7G4
Position 5: The video for Pitbull "I You Want Me" with 120,697,874 views
http://www.youtube.com/watch?v=E2tMV96xULk
Position 6: The video of laughing baby: Hahaha with views
http://www.youtube.com/watch?v=5P6UU6m3cqk 119,843,419
Seat 7: The video Miley Cyrus - "7 Things" with 118,735,107
http://www.youtube.com/watch?v=Hr0Wv5DJhuk views
Station 8: the Miley Cyrus video "Party In The USA" with 119,167,692
http://www.youtube.com/watch?v=M11SvDtPBhA
views
Position 9: The video of comedian Jeff Dunham "Achmed the Dead Terrorist" with 112,144,022 views
http://www.youtube.com/watch?v=1uwOL4rB-go
Since
10: another video of singer Lady Gaga "Just Dance" with 110,461,377
http://www.youtube.com/watch?v=2Abk1jAONjw views
One of the most watched and most popular last week was Greyson Chance, only 12 years, playing piano and singing "Paparazzi" by Lady Gaga at school, achieving reach 14,586,510. that led him to make his performance at the famous talk show of Ellen Degeneres.
Link to the interview and performance in the program: http://www.youtube.com/watch?v=4oCkedzuwBk
Greyson Video Link of Chance in school: http : / / www.youtube.com/watch?v=bxDlC7YV5is
Last year the original video of Susan Boyle on Britains got Talent 2009 program, which was the most popular, did not exceed 100 million.
Link: http://www.youtube.com/watch?v=9lp0IWv8QZY
To see the most watched in history updated in real time to visit:
http://www.youtube.com/videos? lg = EN & s = mp & t = a
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