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What is a troll? According to Wikipedia
a troll or control "the Internet is a word that describes a person who only seeks to intentionally cause the users or readers, creating controversy, provoke predictable reactions, especially by novice users, for various purposes, from simple fun to stop or divert the topics of discussions, angering its participants and by facing each other. "

While trolls began appearing on forums today found in all online media where you can leave a comment . Objectives

online media to allow this phenomenon.
In 2007, the online versions of newspapers began to let readers comment on the notes. It was a way to break into the web 2.0 and start creating more loyal readers, own communities and learn more about them and their opinions. In most cases it is required to register before commenting.
From the standpoint of strategic marketing, notes are becoming more popular and enduring over time through the comments. This allows the daily increase web traffic and participate in the Adsense advertising campaigns more effectively.
At the same time created a database with information sumamante valuable for them and their sponsors.

Innovation: User Content Genereted time TV real?



"A Perfect World," by Roberto Pettinato , was the first TV program, not just talk about the phenomenon of the comments of the notes (where the protagonists are called trolls or "outrageous" as Pettinato), but make them part of . And going a little further, to dedicate a special space to display your comments. The space is the selection of an article published online in some way and show 3 or 4 comments of so-called "outrageous."

On the other hand, the production created A Perfect World the program group on Facebook social network and, in one of the first programs, Pettinato was showing on a screen the comments from fans of A Perfect World in real time.

Synergy TV and Web
In less than 10 minutes A Perfect World 2000, fans managed to go in your Facebook group, more than 10,000. After a week than 120,000 fans and a few days more than 80,000 people joined the group that wants to see bitching Facundo Arana.






Observe the comments in a TV program in real time (with 0 for the production cost) can allow some way to measure the program, something like a Focus Group permanent. At the same time allows you to test the topics that are interesting to viewers and fans of the show, while the sponsors, allows the viewer to know the profile much more in depth.
addition opens a new channel of advertising for the program: online advertising in social networks. Reflections

• In Facebook groups are the real names of users, unlike the daily notes where users create a nickname that almost never coincide with the real name of the reader .



• New media means to fame: becoming a troll only for the purpose of Pettinato invite you to his TV.



• The real group A Perfect World on Facebook is the image is the logo of the program. Link (Since there are two groups that were not created by the production of the program).
  


• can not report comments on live TV. That the experiment will be invited to the "outrageous" to participate in the program?
  

Ms. Maria Soledad Balayan
Graduate degree in Economics Business @ UTDT
founding member of the Di Tella Marketing Club
Author of Online Marketing chapter of the book Value Express Business Technology .