Program Ideas For Church

Just as online editions of newspapers allow users to leave comments in the notes, programs Broadcasters are beginning to use other Internet platforms for the same purpose.

Both Facebook and Twitter are becoming ideal tools to implement this functionality on television. Last week I wrote a post about how the program "A Perfect World," Roberto Pettinato driver, was using Facebook to boost the rating and the views of its viewers.

CNN in English, for example, use your Twitter account to go on the latest news in real time.

Sunday 21 March, while performing the first vote in the U.S. House of Representatives on the draft health reform, CNN in English published at the bottom of the screen were leaving the comments through their Twitter accounts, the followers. The program enabled two Twitter accounts, through which users could submit their comments on the draft health reform in the U.S..



Twitter
This becomes another useful tool and low cost for mass media such as television receive feedback from his viewers.

Advantages of using these tools:

• To communicate directly with the audience in time real.


• allows to know the profile of the viewer or audience of the program.
  
• international reach. Anyone from anywhere in the world with Internet access can send their message and interact with others on the subject.


• Low cost technology. Open an account at Twitter and Facebook is free, what is needed is to have skilled human capital to update the information if it wants to provide a quality service.


• simultaneously allow almost zero cost. Before the most common way to communicate with the TV was on the phone, and production required several people to respond to calls and process information. This methodology is changing with technology and today, with these online tools, thousands of people can leave comments on simultaneously in real time and from anywhere.
  

Ms. Maria Soledad Balayan
Graduate degree in Economics Business @ UTDT
founding member of the Di Tella Marketing Club
Author of the chapter of the book Online Marketing Technology Business Value Express .