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Seminar on Information Technology Applied to Marketing and Marketing Di Tella

Les approach brief presentations and videos of the seminar held on 22 April at the Universidad Torcuato Di Tella which addressed issues of information technologies applied to the area Marketing and Sales.

Summary and points important to consider

• Beyond the CRM software is a culture of work.
  
• required commitment and involvement of all staff with customer focus.
  
• is important to define goals and processes before considering implementing any software.
  
• There are different alternatives and systems to interact with customers. There are also various price ranges, each company must evaluate what is best for you, be implemented in stages and go climbing as time passes.
  
• CRM fucionalidades may extend into ERP or others, recommended to analyze the desirability of integrating with other applications or extend the CRM.

"Culture and Technology CRM
Speaker: Claudia Sosa , Commercial Director GrowIT . SugarCRM Administrator Group in Latin America on LinkedIn.
- Curves adoption of a CRM. Impact on processes and HR. Presentation of the SugarCRM platform. Features. Use cases in multiple areas of business in the region.

Presentation sugar logiken View more

presentations from ditellamarketingclub .

Maure Inmobiliaria Case: The challenge of finding the IT tool to interact with clients without resorting to large budgets.
Speaker: Maria Soledad Balayan , Marketing Director and Editor Maure Estate Blog and Website Marketing Club La Di Tella.
- Optimize the use of technology companies to provide a new customer service in an efficient and personalized. Larz benefits and short term were obtained by implementing the system.

Presentation at tella di marketing and if you maure

View more presentations from ditellamarketingclub .

Case Pexo Group: Thousands of Customers? The right message for each
Speaker: Daniel Soldan. Pexo Group CEO.

Presentation Daniel Di Tella Sultan

View more presentations from ditellamarketingclub . Brief

videos of the seminar:

Event Organization by Susana Silberberg and Maria Soledad Balayan
Graduated from Universidad Torcuato Di Tella and founders of the communities TIdt and Di Tella Marketing Club .