One strategy used by portals and online newspapers to get information to make editorial notes, is to consult with registered users on matters of general interest.
The newspaper The Nation has done on several occasions. Especially a few weeks ago consulted with users on "moving", a theme related to the purchase / sale of property and / or rental properties. What I would emphasize in this note was the strategy of including in it the banner of Zonaprop , portal properties belonging to Dridco, The Nation Group company.
- Information through their readers, to make a note of editorial content.
- used the information for advertising a website belonging to the enterprise and is closely related to the theme.
Once you get the views of registered users, the newspaper published a new note and re-incorporate the contextual advertising banner in the article.
The editorial note was published on a Saturday in April on the charge properties of the Nation: Key move when
Ms. Maria Soledad Balayan
Graduate degree in Economics Business @ UTDT
founding member of the Di Tella Marketing Club
Director of Marketing and Systems Maure Inmobiliaria
Author of the chapter of the book Online Marketing Technology Business Value Express .
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