Seminar: "Strategic Marketing in the digital age. Case Amazon and its evolving business model, "
area Executive Education Business School is pleased to invite you to participate in its workshop on Strategic Marketing in the digital age , by teachers Ricardo Rodriguez and Mariano Varela , to be held 3, May at 19h in See Figueroa Alcorta University.
Free activity. Prior registration required
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This seminar will describe the dynamics new generation of competitive advantages , marketing strategies and innovative business models , from the adoption of digital technologies . Will present the conceptual framework and then, through the evolution of business models the company Amazon, is an example of how it can expand and modify the business model, including the company's new venture in the field of service delivery Cloud computing.
Professors: Ricardo H. Rodríguez.
MBA, Instituto Tecnologico Autonomo de Mexico. CPA, UBA. PAD, IAE. Business consultant specializing in areas of development and strategic implementation, marketing, and distribution channels. He is Director of Strategic Marketing Program (UTDT Business School) and Professor DG area (UADE Business School). Has nearly 30 years of professional experience, he held various management positions at companies such as Hewlett Packard and Lenovo. Author of several books with themes of leadership and Marketing.
Mariano Varela
BA in Communication Sciences, University of Salamanca. He is a recognized business executive in the entertainment world, participated in the venture elsitio.com and held positions in advertising agencies as Young & Rubicam and Leo Burnett. Is Executive Vice President and General Manager of Claxson Interactive Group, a leading media in Latin America, and member of the Board of Directors Playboy TV Latin America. Winner of two prestigious awards: Gold Mercury Grand Prix by the Asociación Argentina de Marketing & Jerry Goldenberg Award. Author of Everything is Personal. Link to
flyer of UTDT
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